Gain a better understanding of customers' shopping behaviour, how to make their shopping experience better and how that shapes the approach and business decisions of the market leaders.
What are the international trends when it comes to customer loyalty in retail banking? Do banks have the potential to become retailers and e-retailers and retailers to become banks? Dateio has partnered with The Loyalty People, Finshape HU, Collinson and Deon Olivier, CLMP™ and prepared an insightful read about these topics and more.
The topic of global warming, long-term sustainability and overall respect for planet Earth has been discussed for decades, across human activities and industries. Yet efforts to improve the situation require cooperation at a global level, involving not only the public but also the private sector, including financial institutions. How does the current green finance landscape look like? Deep dive into all things eco banking in our latest article.
Have you ever been hesitant to go into a car dealership for the fear of being mobbed by hungry salesmen? Bank account holders feel the same way about banks that are too aggressive with cross-selling efforts. Rather than taking a scatter-shot approach that catches customers in the crossfire, banks should target those customers who actually might buy the product.
Our partner is one of the largest network of petrol stations in Slovakia. The aim of the cooperation was to focus on clients who spend less than 50% of the total monthly spending on petrol with the partner. Among them, we managed to increase the average Share of Wallet from 18% to 31%. For those who took advantage of the offer, their spending increased by 238%.
The partner´s shops are mostly placed close to office buildings and the peak time is around 12 – 2 p. m. Using Dateio platform the partner was able to increase sales during off-peak hours and also motivate consumers to spend more, come more often. The campaign had also acquisition outcome, 20% of customers were new.
The Czech café chain faced strong competition from foreign companies. Three months of cooperation with Dateio helped them reach new clients and turn them into a loyal segment, while more than tripling the revenue from customers of the campaign.
The network of shops with specialized sports equipment has long struggled with inefficient clients reach. With Dateio, the partner managed to also reach clients who purchase from competitors, and it was easier to motivate them to shift their spending.
The petrol business vertical player increased its market share among all Moneyback customers by 5 percentage points in just 6 months thanks to the use of card linked marketing. Based on the CLM campaign, sales increased in the range of 20-25% and the return on investment measured at the margin level exceeded 150%.
The Dateio card-linked marketing platform helped the chain of bookstores to secure a leading growing position made possible by customer segmentation.