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Learn insights from the world of card‑linked marketing.

Ivan Dovica, Ondřej Knot
Ivan Dovica, Ondřej Knot
Media

CzechCrunch: The Czech company Dateio has tripled the income from campaigns and is heading to Slovakia, all thanks to payment data.

Every purchase says something about the owner of the payment card. The process of transforming these information into a comprehensive client profile (anonymised in all aspects) has proved to be an interesting business plan in the region. Dateio, a company that has focused on the so-called card-linked marketing, has tripled the income from campaigns in the last year and has the ambition to attack the 100 million CZK milestone this year.

25. 6. 2021